Alex Crow


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Alex Crow

A results-orientated Chartered Accountant and Finance Director, Alex is an accomplished leader in the delivery of acquisition and divestment strategies, providing practical support for businesses undertaking corporate transactions.

With first-hand experience of working for major financial institutions, she can assist with financial stakeholder management and refinancing.

Her wide-ranging sector experience includes Health and Social Care, Hospitality and Leisure, Manufacturing, Education, Professional Services, and Retail.

Alex humanises finance turning it from a function only understood by specialists to one which is accessible to every level of the organisation. She has a highly developed and nuanced understanding of Corporate Governance and its practical implementation.

Our Approach

We’re proud to offer something different to our clients.

When you work with us, you work with the people you meet at proposal stage. We are genuinely invested in the organisations we work with and thoroughly committed to the success of any given project.

Choosing to work very much alongside our clients rather than at arms-length, we provide an environment where our clients are supported to achieve the best outcomes.

Our Purpose

Here at Coral Reef we’re committed to making a positive difference – not only to our clients’ successes but also to society at large.

We also recognise that by supporting our clients and transforming organisations for the better, we are making a positive impact to local economies and the wider community.

Our purpose is also reflected in the clients we choose to work with across health and social care and the public sector, whose shared goal is to make the world a better place. As a team, we share our clients’ values and work alongside them as they seek to make a real difference.

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